The secret you need to know about mobile advertising  - Mobile Ad Geek

The secret you need to know about mobile advertising 


In the marketing industry, there are many different types of advertisements that have found its way to the forefront. One of which involves mobile advertising since it is considered to be one of the latest and most profitable waves of the future. Similar to marketing a product online, potential targets that can be reached are said to be much higher. Based on statistics provided back in the year 2009, the total number of mobile phones can range up to as high as over 4.6 billion. A number that is known to be one fourth of the overall count for desktop and laptop computers. Presently, the amount that a company spends on their mobile advertising is normally around 1% of their marketing budgets.

Further, based on statistics from the CTIA, approximately 90% of all of the citizens within the United States population own one or more of these phones. Therefore, it is important to note that there is a large window of opportunity available to those who want to work in this industry.

Even though mobile advertisement is becoming a staple quickly in everyone’s life, there are some key things that each individual will need to know about. One of which involves the actual secret behind using mobile advertising to promote products and services. Based on information about the main secret for being successful with a campaign, it is important to note that seeking to provide rich media mobile advertising content is one of the keys.

Rich media can be described as a very popular term that is used on the to promote Internet ads. Companies that use this kind of advertisement are those that enable interaction features in their marketing schemes. Their users will have instant access to various kinds of images and videos. The images and videos that these mobile advertising users view can be used to interact with other users on the web. For instance, the user will be allowed to Tweet a message from the ad. Based on the type of mobile advertising campaign that the company initiates, the user can also post images and videos on a specified social media website.

Another great feature with rich media involves the collection of all kinds of useful data on their user’s and then saving the information to a database that’s reserved for these transactions. With the use of different interactive servers, marketing specialists can make their company’s mobile advertising play in 3D. The success of these marketing schemes normally depends on the developer’s creativity along with the concept that they are going to use.

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Posted in: Mobile Advertising

About the Author:

Stefanie is the specialist in Mobile Advertising at justAd, a leading self-service advertising platform that enables advertisers to create highly engaging rich media ads for mobile. She is chief writer and editor of Mobile Ad Geek, a blog for mobile advertising and marketing experts. Follow her on Twitter @MobileAdGeek

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