Crucial Tactics for Mobile Ads to Succeed  - Mobile Ad Geek

Crucial Tactics for Mobile Ads to Succeed 

Mobile advertising has taken businesses by storm and while some of them are succeeding at it, there are those who still struggle to achieve any meaningful result. There are certain techniques which businesses across various industries can adopt to improve their chances of registering success with their mobile ads. If done in the right way, mobile ads can help with building a long term relationship and increasing the number of conversions which are brought about by the mobile advertisements.Here are crucial tactics which you can adopt.

Test the ads and ensure it suits various browsers

As a matter of fact, every mobile device operates a different kind of a browser and making your ads compatible with most of them, will help enhance your chances of relaying the right kind of information to your target audience. Your web pages may indeed look different when viewed from various browsers, so you have to make sure that you do a thorough test and ensure they are accessible. You have to do this always before you put your mobile ads out there for general public consumption.

Use Quick Reader Codes

There are various great benefits of using QR codes and among them include: making sharing much easier while also making your branding appealing to your customers. The QR codes can easily be captured and used using cellphone. The codes also make it possible for business executives and marketers get in touch with their customers while running other important errands. By building relationships through making it easier for interactions between you and your customers to occur, you stand better chances of winning over your customers.

Create value for your target market

Your targeted customers will most likely click on your mobile-ads when you create content which they consider to be of great value. Whenever you want to send mobile ads, you should think about the needs of your customers. Send them offers which they will appreciate and which they will find being of great use for them.

Understand your audience

Before you sink your dollars into creating mobile ads, there is need to ensure that you do a proper analysis of your target demographics and figure out what could be of use to them before rolling out your mobile ads. Know about their phone’s operating systems as this will help you figure out what kind of content you will need to send them in the form of texts and downloads.

Adopt rich media

Rich media provides a level of engagement which other advertising methods cannot rival. A combination of videos and animated messages can help take your branding message to the next level. You will appreciate that the interest of your customers towards your mobile ads can be enhanced

Have social media presence

Most people have social media accounts and having presence can help you improve the level of penetration which your mobile ads offer. Ask your customers to share your content and help spread the word which is carried by your mobile ads.


The above practical tips are what it takes to succeed with mobile ads. If done correctly. Mobile marketing has the potential of enhancing the publicity of your brands. You will appreciate that the above tips are easy to follow and provide a guarantee to a successful mobile marketing campaign.

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Posted in: Mobile Advertising

About the Author:

Stefanie is the specialist in Mobile Advertising at justAd, a leading self-service advertising platform that enables advertisers to create highly engaging rich media ads for mobile. She is chief writer and editor of Mobile Ad Geek, a blog for mobile advertising and marketing experts. Follow her on Twitter @MobileAdGeek

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