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Programmatic

Are your Customers Indecisive or is it your Targeting?
By November 24, 2014 0 Comments Read More →

Are your Customers Indecisive or is it your Targeting?

  We had to opportunity to speak with some guys from a company called decisive.is. Decisive is a platform that makes it easy to create, analyse and optimize mobile advertising campaigns. We had some questions to ask these guys since they are deep in the mobile advertising world, it was natural for us to gain […]

The 10 Commandments of programmatic buying that Work
By September 22, 2014 0 Comments Read More →

The 10 Commandments of programmatic buying that Work

  For the past few years, programmatic buying has become very important for business and covers many technologies which assist in automating the purchase, placement as well as optimization of ads, therefore reducing human methods such as the use of phone calls, faxes and many more. Here are 10 commandments of programmatic buying. 1. Everybody […]

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Are you an Ad Networks? You Better Ask for Rich Media Ads

Are you an Ad Networks? You Better Ask for Rich Media Ads

Some mobile marketers anyone seeking to buy traffic for their campaigns are not getting the kind of results they desire because they do not use rich media ads. Its simple, and i didn’t beat around the bush for the very reason that using rich media ads for your digital advertising delivers better than average results. […]

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Can Rich Media Improve your Programmatic Buying?

Can Rich Media Improve your Programmatic Buying?

Digital advertising, especially real time bidding and programmatic buying has gained reputation for being the best choice of the direct marketer. However, this should not always be the case. Programmatic media can be used to achieve a wide range of other goals other than doing direct selling. In the past, marketers have used it for […]

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Why Your Programmatic Buying is Missing the Mark (And How You Can Fix It)

Why Your Programmatic Buying is Missing the Mark (And How You Can Fix It)

As the data-driven ecosystem expands, more and more people attempt to understand its many aspects. As a result, programmatic buying has become essential to marketing agencies that attempt to build efficient campaigns to establish their clients’ reputation that can successfully achieve the scale needed to deliver the desired impact. Unfortunately, most programmatic agencies and companies […]

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The Low Down on Programmatic Buying

The Low Down on Programmatic Buying

Programmatic buying has been hyped as the new silver bullet in the world of mobile marketing and as a method of buying ads for display online, it claims to deliver more conversions when compared to traditional online spend. With this marketing method, brands use highly segmented data to place bids for ad impressions, which target […]

Posted in: Programmatic