How You Can Jump On the 'Advertising on Mobile' Bandwagon, Like NOW 
By December 31, 2014 0 Comments Read More →

How You Can Jump On the ‘Advertising on Mobile’ Bandwagon, Like NOW 

Advertising on mobile is fast emerging to be one of the most powerful and top of the line tools that are available for enterprises. But many business owners are yet to embrace this method of marketing because they are not sure about what to expect. Here are important factors which business owners who want to embrace mobile should know.

As you get started with your advertising on mobile strategy, you have to know that advertising on mobile is targeted at achieving certain goals. To start with, make your mobile marketing campaigns easy by not using unoptimized pages, avoiding too much flash and not using bulky texts. This will help in enhancing the overall customer experience.

Your advertising on mobile should be targeted. As a matter of fact, buyers will always appreciate knowing whatever is around them and what they can indeed use at that very moment. If you are able to provide the right answers to this need, you stand better chances of building a long term relationship with these people.

Be interactive and use rich media because this will help in building engagement with your customers. There are many awesome methods which you can enhance your interactivity and among them is providing them with regular updates, offering your customers real time information when they want and providing well created and rich media videos for their consumption.

Ensure that your advertising on mobile have presence on social media. According to a research carried out by Flurry. Eighty percent of people out there spend their time on mobile. Out of these,17% of actions happen within the app provided by Facebook and this popular social media platform has become the most ranked in terms of customer time. With the combination of apps and rich media, there is no doubt that you can achieve massive publicity for your brands.

Make sure that you integrate your business processes and customer engagement. Your marketing on mobile should address various issues that pertain to customer behaviors, habits and a wide range of other characteristics. Having access to an aspiring design and making sure that your customers can access user friendly settings and preference can assist in making sure that your client retention is boosted. Also, mobile marketing is not just about creating avenues for making more sales, but also administering business procedures in a manner that allows for the supply of customer needs at the right time and place.

Consider building an app for your business. There is no doubt that people love apps and hiring a developer to create one that can add value to your customers will help. For instance, if you are in the hotel business, an app that can help them with hotel bookings can be a great experience to most of your customers.


Unless you are living under a rock, you should know that advertising on mobile is a very important component of every business. To achieve success with it, you don’t just jump into it, but rather take some calculated steps. The above tips can provide you with the guidance which you need to jump into the mobile bandwagon now.


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Posted in: Mobile Advertising

About the Author:

Stefanie is the specialist in Mobile Advertising at justAd, a leading self-service advertising platform that enables advertisers to create highly engaging rich media ads for mobile. She is chief writer and editor of Mobile Ad Geek, a blog for mobile advertising and marketing experts. Follow her on Twitter @MobileAdGeek

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