Mobile Ad Geek - The world of mobile advertising and rich media
Mobile Advertising is Transforming Digital Marketing

Mobile Advertising is Transforming Digital Marketing

The marketing scene is being transformed everyday, thanks to digital marketing. According to research findings released by Gartner, global spending in digital marketing is likely to hit the $18 billion mark at the end of 2014. This is a clear indication that mobile has indeed become a huge force to reckon with and which can […]

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Posted in: Mobile Advertising
Increase ad Performance and CTR with Rich Media 

Increase ad Performance and CTR with Rich Media 

Marketers are always on the lookout for ways which can help them achieve increased click through rates and performance for their ads. The adoption of rich media advertising is one of the methods which brand owners have used to deliver great content to their targeted audience. I have been one of those people! With the […]

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Posted in: Rich Media
Is Mobile Advertising Worthless? 

Is Mobile Advertising Worthless? 

Dont be put off by this title. I haven’t declared mobile advertising as Game Over, of course its not over.  This is one of the questions mostly asked in the mobile marketing cycles. In many ways, to insinuate that mobile advertising is worthless is missing the point as to how much mobile marketing can contribute […]

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Posted in: Mobile Advertising
Use Rich Media to Increase ROI on your Ads 

Use Rich Media to Increase ROI on your Ads 

  Using rich media advertisements in your rich media campaigns can help in increasing user engagement by communicating the marketing message in a more clear way when compared to static ads. Using videos or flash provides a window for increasing campaign performance and brand recognition. Also, these ads provide marketers with an excellent way of […]

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Posted in: Rich Media
A Few Tips to Help You Find the Best Mobile Marketing Strategy for You

A Few Tips to Help You Find the Best Mobile Marketing Strategy for You

The world is increasingly becoming mobile and industry players are looking forward to more of mobile marketing. And if recent statistics by the Pew Research Center is anything to go by, 56% of phone owners in the United States have smartphones and so it’s necessary for you to think of the best strategies that can […]

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Posted in: Mobile Advertising
The Most Downloaded Apps Have One Thing in Common 

The Most Downloaded Apps Have One Thing in Common 

The demand for high quality apps is on the rise and app developers and marketers must know that there are some common traits that are shared by the most downloaded apps. A preference on the part of users is always changing and this makes it hard for mobile marketers to comprehend where they need to […]

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Posted in: Mobile Apps
How to Use Rich Media Ads to Improve your User Acquisition Efforts 

How to Use Rich Media Ads to Improve your User Acquisition Efforts 

It is every app marketer’s dream to amplify the number of people using their apps, but it takes effort and understanding for this to be achieved. Better conversion is achieved when ads are properly optimized. The conversion rates help to show how effective your rich media ads are and their ability to generate leads which […]

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Posted in: Rich Media
Create Buzz with your App Marketing Strategy

Create Buzz with your App Marketing Strategy

Unlike what most people are made to believe, creating an app is not the only hardest task for those who make and sell apps. Getting it to the users is equally a huge task which should be handled with caution.  It might even be the biggest task. With thousands of apps being rolled out everyday, […]

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The Best Kind of Social Media Advertising that Works on Mobile

The Best Kind of Social Media Advertising that Works on Mobile

Social media advertising should form an integral part of your overall business advertising. There are many diverse reasons why people market on social media and among them is to gain market share, generate leads and make sales. However, to succeed in social media advertising, there are certain aspects that should form an important part of […]

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What Agencies Don’t Know About Social Media Campaigns 

What Agencies Don’t Know About Social Media Campaigns 

If done well, social media campaigns can help propel you to reach your goals. There is no doubt that social media platforms are powerful tools and can assist in making your brands more visible in the market. However, you have to ensure that you are working with a marketing agency that understands how social media […]

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Posted in: Social Media